Kenya’s two-time Olympic marathon champion Eliud Kipchoge has reunited with UK Billionaire and chairman of INEOS, Jim Ratcliffe, in a bid to claim another Olympic Gold in Paris 2024.
As he competes in Paris in July 2024 Kipchoge will be just a few months shy of his 40th birthday.
If Kipchoge succeeds, he would also become the oldest Olympic marathon champion, beating Romanian Constantina Dita who won the Beijing women’s marathon in 2008 at the age of 38.
The new partnership will see Kipchoge work on improving his performance and form to achieve his goals.
Kipchoge was keen to note the confidence he has towards his team and has noted that he will keep pushing the limits of running and achieve the impossible.
"To receive the support from such a great entity in sports is a huge boost to myself and the team. We have had a wonderful relationship since we first started working together and have already changed the world together once. I am excited to keep breaking barriers with the support of INEOS on our side.
"I believe that we can make a strong impact across all sports by sharing our knowledge and experiences with each other. To utilise the greatest minds in sports will continue to allow us to keep pushing the boundaries of running. I am very excited for the future ahead," Eliud stated.
Ratcliffe affirmed how pleased he was in working with Kipchoge again after INEOS 1:59. The billionaire pointed out that Kipchoge's dedication and commitment would inspire other athletes.
"Eliud is a very special person with an approach and mindset that transcends sport. We have a close affinity with Eliud after the 1:59 Challenge so I’m pleased to bring him back into the fold. We have a great opportunity ahead of us to support not only his performance goals but understand how his approach can help others achieve theirs," Ratcliffe stated.
Through the partnership, Kipchoge will also work with other teams backed by INEOS including Mercedes-AMG Petronas F1 Team put on the map by Lewis Hamilton, OGC Nice, FC Lausanne Sport, INEOS Grenadiers cycling team, All Blacks and America's Cup Challenger of Record INEOS Britannia.
The idea, according to Brailsford, was aimed at bringing the best minds and experts in the sports industry in order to identify opportunities for performance gains.
"Across sports, we all face the same challenge, the need to continually improve. Through INEOS, we have a unique opportunity to take on this challenge. With some of the best minds in the sport we will develop and grow the INEOS performance community, driving to become greater than the sum of our parts," Brailsford stated.