Finally, newly promoted team to the FKF Premier League, Talanta FC have secured a 3 year sponsorship deal with global betting giants 10Bet. Talanta, who earned their top-flight status as National Super League champions, now become the sixth club in Africa sponsored by 10bet who have now rolled out operations in Kenya.
The other clubs 10bet’s stable are Dodoma City FC (Tanzania), Enyimba Football Club of Nigeria, Aduana Stars of Ghana, Red Arrows (Zambia) and Daring Club Motema Pembe of DRC.
“We are thrilled to have formed these partnerships to support and contribute to the football industry in Africa, and it’s a major step towards achieving our main goal, which is making football fans happier all around the globe,” said 10bet through a media statement.
Talanta kick off their premier league campaign against Wazito as they make their debut appearance among the big boys of Kenya Football. 10bet has also rolled out a programme to equip youngsters with professional coaching and even various sports kits to grassroots teams, where the future talent of major teams lies. In its bid to solidify its position in Africa by developing football from the grassroots level up to the highest level, 10bet, who have drafted in football stars Samuel Chukwueze of Nigeria and Mbwana Samatta of Tanzania as part of their brand, maintain that sponsoring FC Talanta is just the beginning of their quest to be part of Kenya’s football development story.
For Talanta, their title triumph and subsequent promotion to the FKF-Premier League was a culmination of nine years of anguish in which the team had unsuccessfully attempted promotion five times since 2016 and have to thank seasoned tactician Ken Kenyatta for galvanizing a formidable force that earned them their biggest achievement since inception.