Social media plays a larger role than ever in the lives of sports fans around the world.
The rise in the use of social media in sport has given fans the perfect opportunity to keep feel connected to their favourite footballers and feel closer to their teams than ever before.
Kenyan clubs in the FKF Premier League have nowadays taken to social media with banters before matchdays.
Last season Tusker FC were the winners of the Digital Media Team of the year as Bandari and Kariobangi Sharks finished second and third respectively.\
The recent banter on the social media platforms by the clubs has sparked different reactions from football fans with some for it and others against it.
The conversation began as one social media user advised the clubs not only to use the platforms for banter but also for other important information.
“To KPL clubs football banter is good but it shouldn't supersede the main aim of social media.
Tell your fans about your training, injuries, interviews, merchandise, match highlights and those important things. Most of you are turning those handles into banter accounts” the post read.
“There's space for everything here on twitter - the banter is good in attracting the attention of new fans but then you have to give them more...sadly some accounts are stuck on just the banter,” a tweet read.
“You are very right. That a KPL top flight club only professes in posting memes for banters and not images of the team training or in action, or informing the fans about the state. Those admins need to be professionals,” another tweet read.
“In football, I believe banter sells more but moderation is key. They need to do more than just banter though,” another tweet read.
However the clubs were quick to defend their position as to why they are doing more of the banter posts.
“We do live interviews on Facebook , send pre and post match interviews footage to media houses, publish match highlights on our YouTube channel, and go live on match days on Facebook. It's only that they are not as visible as banter. They don't get shared as much.
"Banter is just a way of increasing visibility online and match day attendance for home matches and it has been serving its purpose: After our previous account was hacked we've grown to almost where we were and our home match against Police was the most attended recently” A statement by Bandari FC read.