Merchandising is key in the sporting world as it helps athletes get involved with their fans all over the world.
Various athlete merchandise are promoted by sponsors who pay huge amounts of money for a brand placement on a jersey with the hope of making good returns from the sales and the display of their product or service.
Two time Olympic champion, Eliud Kipchoge, has his own merchandise which are sponsored by Nike and the NN Running Team. TeamKenya takes a look at his merchandise and how much they cost to purchase.
Nike Air Zoom Pegasus 37 Eliud Kipchoge Men's and Women’s Running Shoes
The Nike Air Zoom Pegasus 37 Eliud Kipchoge Running Shoes pay homage to 2019 when the legendary athlete shocked the world with his record 1 hour 59 minutes marathon time.
The shoes embedded with bold Kenyan colours cost up to Ksh16,251 (£104.95).
The shoes have a react foam in the midsole to provide more responsive, longer lasting cushioning.
Also Read: Why Eliud Kipchoge Lives in a Dormitory Despite Millions in Account
Nike Air Zoom AlphaFly NEXT Eliud Kipchoge Men's and Women's Racing Shoes
This shoe collection was introduced to pay homage to Kipchoge's sub 2 hour marathon and is embedded with bold colours and graphics on the sockliner nod to display his achievement.
The running shoes are made to help athletes have optimal energy return and give them protection during their runs.
The Ksh41,026 (£264.95) shoe is fitted with two slim, visible Zoom Air units delivering the most energy return.
Nike Dri-FIT Eliud Running Tank, T-Shirts
In celebration of Kipchoge record breaking achievements, Nike produced the NIKE Dri-Fit Eliud Kipchoge running t-shirts.
The running t-shirts cost Ksh3,863 (£24.95) and are fitted with Dri-Fit technology that helps one stay dry and comfortable during the run.
The t-shirt is also embedded with an ‘ELIUD’ graphic print on the front giving it a unique design.
Nike Windrunner Eliud Kipchoge Men's Running Jacket
Another merchandise to celebrate the Olympic champion is The Windrunner jacket that cost Ksh14,702 (£94.95).
The jacket has various key features like a water-repellent with plenty of venting to help athletes stay cool while running.
It is also fitted with a back vent that helps increase airflow during the runs.
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