Kipchoge Keino was crowned the super brand's personality of the year in the ceremony held on Thursday, March 31, at the Trademark Hotel in Nairobi.
The award was the first of its kind since the inception of Superbrands East Africa in 2006.
Kipchoge Keino urged companies to support the growth of sports in this country after receiving his award.
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“Let us work and improve sports in this country. Sports unite the youths of this country and the world and I’m sure we have a lot of talents in this country.
"We should prepare and build facilities in various schools to support our youth. We can do it if we’re united and build facilities for our youths” Keino remarked.
Kipchoge Keino attributed his success to hard work, determination, and focus to become a world-class competitor.
During the Superbrand's Personality awards, 41 companies derived from the Consumer Insights Survey were featured.
These companies, from Kenya, Tanzania and Uganda, were celebrated for breaking boundaries and persevering during the pandemic.
The project manager of Superbrands East Africa, Jawad Jaffer, thanked the companies listed for their role in prioritizing the consumers during tough economic times.
“The brands we pay tribute to in this 7th East African edition have shown resilience and fortitude through the uncertainty of the pandemic. They have found focus in these extraordinary times to emerge as industry and category leaders through the lens of their consumers.
They evolved with their customers without getting left behind and today they stand as examples of best practices. Superbrands are glad to recognize those embracing change. We salute you” Jaffer stated.