African Company Secures Deal to Sponsor Crystal Palace

Crystal Palace X Mukuru
An image of the combine logo of Crystal Palace and Mukuru after announcing the partnership deal on Wednesday, May 4.
Crystal Palace

As the 2021/2022 season approaches its conclusion Premier League side Crystal Palace announced an African fintech company as a sponsor.

On Wednesday, May 4, Mukuru was announced as a shirt sleeve sponsor of Crystal Palace for the 2022/2023 season.

The firm is among the leading fintech platforms in Southern Africa and offers affordable and reliable financial services across Africa, Asia and Europe.

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Andy Jury who is the CEO of Mukuru noted that the new partnership between the company and the Premier League side is also attributed to the customers identifying Palace as a club they support.

“Mukuru is a business that puts the customer at the centre of everything we do. Our essence and passion lie in helping to solve problems for Africa’s emerging consumers through financial inclusion and uniting people across the world. This passion drives the way we do business, the way we communicate with our customers and the way we choose partnerships.

“Soccer is the most supported sport on the African continent, uniting people globally, and our customers identified Crystal Palace as one of the teams they support,” the CEO pointed out.

He was also keen to highlight the Eagles squad that has various African players including the 2021 AFCON winner Cheikhou Kouyate.

"A team with several African players and an iconic coach with strong African heritage in Patrick Viera whom our Mukuru customers look up to and resonate with. We are excited to be associated with Crystal Palace, a well-respected and prestigious Premier League team. The sponsorship places Mukuru on an international stage, further entrenching our global presence, operating in over 50 countries around the world,” the CEO noted.

Also, Barry Webber, the Commercial Director of Crystal Palace linked the partnership to the presence of African players in the current squad.

“This is a really exciting partnership for Crystal Palace, and we’re thrilled to welcome Mukuru on board. As a club, we are incredibly proud of our links with the African continent, which were encapsulated by midfielder Cheikhou Kouyate winning the African Cup of Nations earlier this year.

“This partnership will help us to continue to expand our international fanbase, and Mukuru join us at a fantastically exciting time for the club - both on the pitch and off of it,” Webber noted.

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