On April 7, Italian club AC Milan and Konami Digital Entertainment B.V. announced a long-term partnership.
Konami becomes the first Official Training Wear Partner in the Club’s history, and will also be one of the Rossoneri’s Principal Partners from July 1, 2022.
From next season Konami’s eFootball™ logo will be embedded on the front of the men’s team official training kit.
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“We are thrilled to welcome Konami back into the AC Milan family as one of our Principal Partners and our very first Training Wear Partner for the men’s team.
“We are very excited about the potential that this partnership offers us both as a club and a brand to break new ground together," Casper Stylsvig, AC Milan’s Chief Revenue Officer, noted.
In the announcement, it was revealed that the new training kit will be unveiled in the coming months, with more details on the partnership being made public.
“Konami are very excited to be working with AC Milan once again. Becoming a Principal Partner of one of the biggest football clubs in Europe and also putting our brand on their training kit is an incredible opportunity.
“We are looking forward to working with the club and creating an innovative partnership together,” Naoki Morita, Konami Digital Entertainment B.V.’s European President noted.
Konami is the 28th new partner signed by AC Milan in just over 24 months since the pandemic ravaged the world.
Konami is popularly known for entertainment as a video game company based in Japan.
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