AC Milan, in collaboration with Fansea, has announced its first official NFT project, which sees the club putting on sale a limited-edition 3D NFT of a special Rossoneri jersey from South Sudan.
The proceeds from the sale will be channeled to Fondazione Milan to support their charitable initiatives across the world.
To symbolise the San Siro Stadium capacity, it was announced that there will be only 75,817 certified pieces of digital memorabilia and will cost Ksh5,640 (€45).
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The limited-edition NFT represents a special AC Milan jersey from South Sudan, whose story was shared widely back in December 2021.
The jersey is from the 2016/17 season and was discovered by Danish war photographer Jan Grarup during his trip to South Sudan where he was documenting the effects of the severe floods in the country.
The photographer later donated the jersey to the Club, which was put it on display in the Mondo Milan Museum at Casa Milan.
AC Milan and Fondazione Milan donated to UNICEF, which is active in South Sudan to guarantee all children their right to a childhood.
The AC Milan Chief Revenue Officer Casper Stylsvig noted that it was a special moment for the club as it embarked on a journey in new territory in the name of charity.
“It is in AC Milan’s nature to explore new innovative ways to engage with its international fanbase of over 500 million people, whilst spreading the positive values of sport, so we are proud to be able to combine these two different sides of our club into one project,” Casper stated.
In his part, Fansea CEO and Founder Alexander Schlicher noted the partnership with the Italian club will help disadvantaged people and children.
“As part of this special charity project in collaboration with one of the most iconic clubs in the world, we share a passion for sport and want to take our part of the responsibility to help disadvantaged people and children.
"With this first non-profit NFT, AC Milan is breaking new ground and will be supported by BitMEX as well as Fansea in the future,” the CEO noted.
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